May 2011
Artist Talk by SSCA - Bertrand Ivanoff @ Empire
SITE SPECIFIC URBAN INTERVENTION: Large-Scale Light Installation in the Urban Fabric
From an old military tower in Russia to an unused tobacco factory or several buildings’ façades in a popular Istanbul neighborhood as well as a chapel in Belgium, the talk will introduce examples of site-specific intervention, mostly made of neon light, that include existing architectural elements and shape new volumes in the urban environment.
Often realized at large scale, these projects are designed to create an unusual perspective within the cityscapes drawing on dialogues with architectural elements, urban topography as well as local communities.
Thus involving various components in a unique experience, these interventions transcend both aesthetic pursuit and theoretical approach and at the same time impact the viewer by its profoundly dynamic, personal and social dimensions.
Bertrand Ivanoff is the second guest in the lecture series hosted by The Society in Support of Contemporary Art. The event will be in English with no translation.